PARIS-Louis Vuitton has become the first major fashion brand to give an African American a major position in the company. Virgil Abloh the founder of the streetwear label “Off-White” has been hired as Louis Vuitton’s first African-American designer. The Streetwear specialist will be in charge as the new artistic director of their men’s luxury line. Virgil’s artistic creativity has been noticed by the likes of Kanye West and Jay-Z, becoming the art director of their 2011 project “Watch The Throne”. Virgil has also interned at Fendi with Kanye West before launching the idea that would later influence him to create his brand “Off-White”.
Off-White (Off-White™ or OFF-WHITE c/o VIRGIL ABLOH™) is an Italian streetwear and luxury fashion label founded Virgil Abloh in Milano, Italy in 2012. The streetwear brand has steadily become more popular being seen worn by celebrities. The brand has become popular and big enough to do collaborations with brands like Champions, Ikea Jordan, and Nike. Most would by the overpriced garments because of the luxury they’re made with and how different they are from other brands. Virgil’s creativity is something that can’t be replicated through the same process that he creates his clothing and other art pieces. Regardless Virgil has been accommodated for his collaborations with other artist, rappers, and models.
Virgil making history becoming the brand’s first African-American artistic director. Even the likes of Takashi Murakami, Kanye West, Luka Sabbat, etc. have noticed what Virgil has done to contribute to art and fashion overall to even collaborate with him. Virgil Abloh became Louis Vuitton’s first black artistic director of men’s wear because of the fact he’s someone who comes up with a new approach to fashion and art. Louis Vuitton, one of the oldest and most powerful European houses in the fashion business noticed the fact that through his art he links old styles and new styles in any of his pieces while also never repeating himself.